Do I need personal branding?

Luvinia, manager animal shelter

After seeing my personal branding pictures last week, many people asked me if they need professional head-shots for their business and asked me how it works. Learn more in this blog about that and read through to the end of this post for a a unique offer to get your own personal branding images.

First impression counts.

If you are a business owner like me, you are the face of your business. That’s why having professional head-shots is so essential.  Taking  photos with your phone’s camera just doesn’t cut it. If you’re a professional and you’re serious about your work, you too need  head-shots that communicates who you are and what you’re about. 

Understand that people WILL judge you based on your image you put out there!

Consciously or unconsciously they will start forming opinions about whether you’re trustworthy and likable and whether they want to do business with you.

So I want personal branding head-shots too. What now?

Seek Professional Help.

Hiring an experienced portrait photographer is crucial. A professional photographer knows about posing, composition, light, expression and so much more. Its what they’re specialized in.

Hair and makeup.

An essential part of a photo-shoot is also having a professional hairstylist and

Trix van Bennekom
Trix van Bennekom. Writer.

makeupartist there to do your hair and makeup. The television industry has already known this for a long time. This is not just for women; men need some makeup too to make sure their skin doesn’t shine. And having your hair styled perfectly makes a big difference in appearance. There s this magic connection: ‘When you look good, you feel good’!

Dress to impress.

Seek out 3 different outfits which represent the professional YOU. It will give you different images which you can use on different platforms. A good photographer can help you with picking out the right outfit for your photo shoot.

Where should I use my professional portraits?

Even if your website is largely focused on your products or services, there is still a need for you to have a few professional high quality photos of yourself taken.  They are key to introduce yourself, build trust and connections.

Professional head shots are great for:



Facebook profile, group or page



Marketing materials – poster, leaflet

Business card


Author bio – on your website and for guest posts

In PR – such as press releases

Email signature

Book jacket

Dating sites



Must Have For All Professionals.

Having professional photos of yourself and your entire team is a “must have” for any serious person or company, such as entrepreneurs, solo-preneurs, artists, freelancers, influencers or becoming professionals. It’s definitely an investment that should be high on the list. I am glad that I took the time with Felicia to create amazing, professional pictures.

Check our Facebook pages Beyouty Salon and Felicia Schütte Portrait for our great offer to get your own professional branding images.




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